In this blog post, we will discuss how you can benefit from the community of people who use your content, like customers and SMEs, to improve content while engaging your customer. Then we will talk about how you can use topic-level analytics to optimize your content and enable your marketing department to increase sales, particularly upgrades and cross-sells. Read more
In our last post, we talked about the Fragmentation and Structure tracks of the Knowledge Value Maturity Model, designed to help you see where your organization “places” compared to others in the industry regarding knowledge and content utilization. This … Read more
In our last post, we introduced the Knowledge Value Maturity Model, designed to help you see where your organization “places” compared to others in the industry regarding knowledge and content utilization. Now let’s focus on some specific tracks in … Read more
Miryam Brand, Suite Solutions The Challenge So why are so many organizations behind in the knowledge use curve? Part of the answer is the perceived “barrier to entry”: the worry that trying to optimize the use of knowledge in … Read more
To plan for dynamic content, consider:
1) How do your users access your content?
2) To what degree do your users expect to interact with your content? Read more
When planning for dynamic content, focus is key. It is too easy to get sidetracked by something “cool” that is not what your customers need. Keep these 4 questions in mind:
1. Where does your content “sit”?
2. Who are your users and what are they looking for?
3. How do they access your content?
4. And finally, to what degree do your users want or expect to interact with your content? Read more
Customers are no longer satisfied with static content. Planning for dynamic content means keeping customers’ needs at the center of our content efforts. Dynamic content is best defined by what it achieves for the customer and how it achieves it. Read more